Indie Dispatches: Many Questions, Few Answers… A Look at Growing Indie Label Rosters
Dangerbird Records Signs Milwaukee's Maritime
Last week Dangerbird Records announced another new signing, adding Milwaukee’s Maritime (featuring ex-members of The Promise Ring) to their growing roster. This follows the L.A. label’s recent inking of locals Fitz and the Tantrums in late April, and a slew of other high profile acts (Minus the Bear, Delphic, Hot Hot Heat) earlier this year. Sub Pop has also been on a signing spree of late, inking deals with Jaill, Coco Rosie, Papercuts and others so far in 2010. Looking at the Seattle label’s upcoming line-up of releases, it numbers at least two or three (often high profile) album releases per month; June alone has forthcoming records from Blitzen Trapper, Foals and Wolf Parade. This begs the question for some, if an independent label has an overflowing release slate, can they still guarantee the attention to detail that is expected?
Traditionally one of the main upsides to signing with an independent label is that they are able to dedicate the time and manpower to individual projects, concentrating on marketing an artist in the long term; a strategy opposite of the storied one and done scenario that is all too familiar on major labels. So is there such a thing as too many artists for an indie label?
Over at the Beggars Group – which is now comprised of 4AD, XL, Matador, True Panther, Rough Trade and more – the volume of releases is even more pronounced, releasing at times five albums per month. Their forthcoming schedule shows new records from The National, New Pornographers, Holy Fuck, Ariel Pink, Ratatat, Karen Elson and more… Is it despite, or because of this non-stop stream of releases that business at the Beggars Group is solid? According to Beggars head Martin Mills in a piece this week in The Register, the indie label group invests in 20 new acts a year, sees digital revenues around 50% of total and they’re moving albums, not just tracks. It seems their recipe includes serving many niches, not just a few or one, as past indie labels have… For now many are surely watching to see if recent independent records like Minus the Bear’s Omni and the Titus Andronicus Civil War opus The Monitor will meet their hefty sales potential. Only time will tell…
- Cool Hand Luke
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