It’s All About the Data, Baby…

Data was the topic de jour in much of the industry dialogue last week with the launch of The Ultimate Chart from BigChampagne.  The chart is a new weekly list of top songs and artists based on more traditional metrics like sales and broadcast, along with newer online stats like watching, listening and fans, friends and followers on social networks. While BC is at the forefront, and has been, for online metrics, others are hard at work to capitalize on the growing importance of online data too… Check out a missive from Ethan Kaplan, who heads the Emerging Technology group within WEA, on the importance of data in building a better fan experience. And elsewhere CBS owned Last.fm continues to grow, generating a reported 30-40 million pieces of listening data every day, which it plans to integrate into the CBS network of radio, tv and online properties…