
Local Natives Building Momentum with Non-Stop Touring
One look at Local Natives upcoming tour schedule should leave little doubt that the LA five-piece are one the hardest working young bands out there. The group has always been a touring machine, but the list of forthcoming shows for the remainder of 2010 would make even a seasoned road warrior gasp in admiration. And showing that rewards are there for those who work, all their time on the road seems to be paying dividends. It was barely 15 months ago that Local Natives were playing SXSW for the first time, getting a Local who? response and a collective shrug of the shoulders from record labels; few suitors stepped-up with an offer to sign the band before they ultimately inked a deal with NY indie label French Kiss. Since then the group has become a global presence and have built a fan base the old-fashioned way, by touring, touring, touring. This summer sees them playing a host of A-list festivals worldwide – Oya, Glastonbury, Pitchfork, Reading, Leeds, Roskilde, Summer Sundae and Fuji Rock in Japan to name a few. This is all before setting off on North American dates that stretch from September 17th to October 28th. The opening show of the tour at the Henry Fonda Theater in their hometown sold-out in a matter of hours, requiring the addition of a second date (the sell-out nights also seem to have brought some bigger labels sniffing around). Whether or not the sales of their album Gorilla Manor are commensurate with their live business, there’s no disputing that Local Natives are rapidly turning into the indie rock version of The Little Engine That Could.
In an interview for Pitchfork last week, James Mercer announced his next project will be a fourth album from his main combo, The Shins. Since the band have fulfilled their initial Sub Pop record deal, the two million dollar question is, which label is in line to release the album? Will it be the Seattle indie in some new-model arrangement? Or will Mercer follow the path of former label-mates Band of Horses and bring The Shins to Columbia Records – also the current home for his Broken Bells project with Dangermouse? There’s always the possibility of another label stepping up with an offer too good to turn down, but Mercer & co. are also in a position to go it alone and turn their backs on the traditional label system. With the three prior Shins releases selling in massive quantities (both Oh Inverted World and Wincing the Night Away received gold certifications) and Mercer currently riding high with Broken Bells, to say the album is highly anticipated is an understatement.
-Cool Hand Luke
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